As we executed The Crafter Way social media strategy, the team knew they wanted to get their brand an additional revenue channel to supplement, and eventually surpass craft show and Etsy revenue. As a savvy artisan brand, they’d done their research and decided a collaboration on a Shopify web design would provide the best combination of form and function.
PROBLEM
The Crafter Way craved a website that expressed their brand’s sweet yet snarky style, supplied the function modern consumers demand, and required little maintenance.
Together we planned ideals for the new Shopify website, such as supplying easy shopping for customers, SEO content to bring in new prospects, and a stunning UX that encourages shoppers to stay onsite.
PROCESS
- Identify buyer personas and define website goals
- Research appropriate platform plugins and apps based on functionality needs
- Design stunning website and build out all necessary pages
- Apply SEO to pages, products, images, and all data
- Revise & update as needed
- Training calls and videos, then transition
HIGHLIGHTS
- Created an easy-to-use responsive Shopify website that looks and functions beautifully on mobile, desktop, and tablets
- Designed a branded experience with playful graphics and branded ecommerce copy
- Optimized the images, text, and video for SEO, based on extensive keyword research
Beautiful below-the-fold content tells the brand story with enticing imagery and clever copy.
Behind-the-scenes code seamlessly transitions an incredible desktop UX to multiple devices.
We’re a platform-agnostic marketing agency. That means we don’t require a website be built on any particular platform, our web services are tailored to the needs, wants, and growth goals of the client. We’re partners with many web platforms, and we’re ready to bring your site to life on Wix, Squarespace, WordPress, or Shopify. Web design isn’t about the platform we build the site on, it’s about creating an impeccable experience for your prospects. Ready to learn more?