On the surface, ecommerce web design might not seem different from a classic web design. But that just isn’t the case. Yes, good web design provides an easy, seamless user experience from start to finish and encourages visitors to stay onsite – and that applies to all websites. But good ecommerce web design goes several steps further, ensuring the responsive design is mobile-first and enhances vital functionality.
Ecommerce Web Design: Problem
Clara Mae Art sought a snazzy ecommerce website, designed to get her handmade jewelry in front of more customers, allowing them to show less and sell more. While they were not web experts, Kathy & Clara knew they wanted a website that would meet their customers where they are, on their phones, on the go, and in their homes. They relied on us to guide them through the process, provide unbiased research, and present them with options for an ecom website that would work for them. And most importantly, they trusted us to train them and prepare for web handoff.
Shopify Web Design: The Process
Together, we analyzed current customer data from craft shows and their permanent market stalls to create buyer personas. We set clear website goals, and through those goals identified the best-fit platform for their needs, Shopify.
We designed a stunning, responsive website that matched their gorgeous new branding suite, from the home page to the product, about, and legal pages. We applied critical SEO, including vital metadata and the behind-the-scenes SEO that makes search engines happy.
Ecommerce Website: Highlights
- Created an easy-to-use Shopify website
- Designed a branded experience with graphics and ecommerce copy
- Optimized the images, text, and video for SEO
- Executed training calls and videos, with checklists to ensure Kathy & Clara were ready for transition
- Transitioned site ownership and maintenance to client
As is the case with many of our services, we’re platform agnostic, which means we put your ecommerce web design needs first. We’re proud to be partners with Shopify and Wix, and we’re highly skilled in other platforms such as ShowIt, Squarespace, WordPress, and the amazing HubSpot CMS.
Ready to get your business online? Or need to update your site to a responsive, 21st century approved look? Let’s talk.