Influencer marketing is certainly all the rage, and despite our general dislike for marketing buzzwords, working with the right influencer, on the right platform can make a lasting impact on your brand awareness, sales, and overall ROI.
PROBLEM
Existing B2B furniture manufacturers with a new, millennial-driven division needed to create brand awareness to support B2B efforts with major retail partners such as Overstock and Target.
STRATEGY
Utilize interior design and home décor influencers on social media as well as relevant blog content marketing to create and grow a millennial fan base.
TACTICS
- Craft and execute a blogger/ influencer review program
- Supplement with consistent, branded social media
- Write relatable, helpful blog about small space living, linking back to influencers
Influencer Marketing Process & Highlights
- Design a fit matrix & identify ideal influencers across multiple channels
- Implement engagement and outreach strategy
- Partner with influencers for giveaways as appropriate
- Promote and repurpose influencer content into branded content
Highlights:
- Doubled follower count in less than 1 year
- Created positive relationships with 6 influencers that lasts to this day
- Through planned promotion of white labeled products, increased traffic generated to target items
Considering an influencer program for your brand? Let’s talk about whether or not an influencer outreach program makes sense for your company.